Marketing to Schools

Have you ever wondered why some schools have frequent artists in residence? Do you wish to find out how they choose artists to work with their students? What factors impact on the selection of artistic personnel? How can you improve your hit rate with schools? Am I using the right language to engage my target audience? What top tips do our arts in education experts have for artists and arts and cultural organisations working in schools?
Here are some of our top tips for marketing to schools:
In addition, you can access resource information, professional learning workshops and other services from these providers:
The Australia Council for the Arts - view videos from the Marketing Summit 2016: Valuing the Arts.
Paula Silbert Arts Consultancy - Essential professional learning workshops for arts teachers, teaching artists, emerging, mid-career and/or established visual artists.
Audience Connect - resources for venue managers around Western Australia seeking to successfully attract and develop their audiences.
Kimberlin Education - a NSW based company which provides organisations with education resource and digital content development and marketing to schools advice. Read about the KE Teacher Connect online platform to promote your resources to teachers across Australia.
Digital Ready: Social Media Guide for Businesses- online resources and training presented by the Australian Communications Consumer Action Network.
Get the word out on your arts in education activity:
Teacher Registration Board (formerly known as WACOT)  
Read about creating resources for teachers here.   

Details provided on this site about artists and organisations outside the Department of Local Government, Sport and Cultural Industries do not constitute an endorsement of those artists or organisations or their programs, products or services. School communities are responsible for making their own assessment of these artists or organisations in accordance with relevant Department of Education policies, procedures and guidelines. Users should seek professional and specialised advice for their individual situations.